by Joe Godfrey | Aug 14, 2020 | SavvyAnalysis Puzzlers
Thanks to the virus, I think we’re all logging more flight simulator time lately. I was talking with a game-designer friend about sims and haptics. To save some of you running to the dictionary, haptics are kinesthetic cues given by electronic devices. Like when...
by Joe Godfrey | Jul 18, 2020 | SavvyAnalysis Puzzlers
Maybe it’s just a coincidence that we use the same word for a piece of silicone that directs cooling air over an aircraft engine – and a state of bewilderment. In the world of sound it’s also used to describe the box that contains a...
by Joe Godfrey | Jun 19, 2020 | SavvyAnalysis Puzzlers
I was talking with a friend recently and he said “I understand it intellectually, but I’m not sure I’ll ever grok it”. I haven’t heard that word in years, maybe as far back as reading Heinlein in high school. (I was more of an Asimov fan...
by Joe Godfrey | May 17, 2020 | SavvyAnalysis Puzzlers
Much of the award-winning advertising from the last several decades was produced by Weiden + Kennedy. As they grew and pushed the creative envelope, their motto became “Fail Harder” – if your failures are small you’re not trying hard enough. As...
by Joe Godfrey | Apr 18, 2020 | SavvyAnalysis Puzzlers
I’ll be honest. Writing this month’s column about engine data as thousands continue to die from the virus seemed – trivial. Then two things came to mind. First, you’re probably reading this to get a short break from the news. Second, so much of...